What are the relevant factors that should be taken to define a logo?
1. Pregnance: The logo should be harmonious, pleasing shapes, recognizable, simple, visually organic. This ensures a large number of matches of tastes. As a counter example, we can mention what happened with the logo of the 2012 London Olympics. Almost unanimously, people disapproved of the selected logo appearance. Basically because it was “a pregnant”.
2. Remembrance: A logo should be easy to remember. Words must be simple in form and linkable with any pre existing memory if possible. This will help logo remembrance. Who can forget the Nike logo?
3. Originality: It should not look like anything known. The mind of the consumer usually discard similar things, just to keep the first he saw. That is, if today we were to make a logo similar to Nike, surely the consumer does not make a place in your mind.