Logotypers.com shows you how the Pros do it
How do professional logo designers come up with their ideas?
In this tutorial we will show you a few tricks the pros use to develop your ideas into a logo. And then without any previous knowledge of design we will help you to sketch out your own logo by using professional tricks of the trade.
Step 1: Define your business in 20 words.
Let’s say you are creating a logo for a cleaning service. Let’s name it: “CleanStar” .
Then you should state for example: “CleanStar is an affordable and simple home cleaning service”
Step 2: Name three adjectives related to your business
For example: Shiny. Clean. Safe.
Step 3: Name three nouns related with your business
For example: Pail. House. Mop.
Step 4: Combine the nouns with the adjectives
Combine the nouns with the adjectives
| Shiny | Clean | Safe | |
|---|---|---|---|
| Pail | Shiny Pail | Clean Pail | Safe Pail |
| House | Shiny House | Clean House | Safe House |
| Mop | Shiny Mop | Clean Mop | Safe Mop |
Step 5: Sketching
Now: take a piece of paper and a pencil and draw all the combinations using some of these
techniques.
1. Split name:
Splitting the business name in words or syllables to fit an image between. Horizontally or vertically.
2. Letter substitution:
Substitution of a letter for a similar image or object. For example, an “O” can be substituted for an “eye” or a “cup of coffee”
3. Inside object:
It’s to fit the business name inside an object. For example, a planet with a restaurant name inside
4. Combine two objects
It’s to join two objects in one shape. For example, a spark in the roof of a house.
5. Inside of a geometrical shape
It’s to fit a shape inside a box, circle, hexagon or any geometrical shape. For example to fit a house inside an hexagon.
Final results
