7 steps for logo design
Addressing a logo design is usually not an easy task, even for experienced designers. There are many things to consider and although the process is very exciting, we often encounter practical issues that do not always achieve the desired result.
In this case an excellent article points out seven steps 1stwebdesigner very simple and concrete to help us design a good logo. Given that the logo of a brand is the main representation is fixed in the mind of any customer or consumer.
Unfortunately there is no rule to a great logo design, the creation process is, in my opinion, an art (it is also the opinion of most designers), and all depends on the creativity and power of expression of the designer.
Achieving this is not easy, but it can be done with a little practice and these excellent tips:
Rule 1: The logo must be versatile
To be used in various types of media should be a primary premise to begin designing any logo. Note that not only will be displayed in a graphical way, but probably applies on corporeal, in pictures or websites.
In the past only applied to designing for print media, and the quality of the colors and even the style were not as important as they are today. So if you design a logo to apply to different media, must achieve some simplicity for greater versatility.
Rule 2: The logo should be easily remembered
A good logo is one that you can easily remember and associate with those who see it. It is therefore important to consider not only the form but the colors. Can go through the article on the use of colors in web design, if the subject interest them more in depth, as they are also applicable to any design.
In general, in this issue we must consider for whom we design, for example the high contrasts generate a lot of vibration and are extremely powerful, something that could never be used for a children’s clothing logo.
For how we must keep in mind that the complexity of a logo does not help fixing, and especially if it has nothing to do with what the brand should represent.
Rule 3: The logo must answer the questions why? Who? and what?
A logo should not explain what a company does, but if you can do that is implicit what the client wants to think about the product. If you want to make a good logo for any customer then you should get answers to the following questions:
Why do you need this logo?
Who is the target?
What is the purpose?
Understand or know this is an important part of the creative process, as this will avoid creating logos that have nothing to do with the product or customer, or the inherent aesthetic.
Rule 4: The logo must perpetuate
A really well designed logo survives changes in trends every year, may change small but broad strokes will remain unchanged.
Clear examples of this can be big brands such as Nike, Coca-Cola, Ferrari or Mercedes Benz.
There are companies who think that to be fashionable should change their logo every year, but this is a mistake, because the client does not usually associate the brand and engage if used for a short period. It’s simple, the logo should not be changed and it must involve a complete renovation of the brand.
Rule 5: The logo should be able to display in black and white
Through this rule we can make sure that simplicity is being properly used, the fact that a logo is viewed and involving the same negative ensures that the concept is the one that really is acting and materialize.
Something to keep in mind that usually the logos that are imposed in the market does not carry with shadows or gradients. And to do so in the main sample, they will in the simplified plan, which is the basic form.
Rule 6: The logo must impress and seduce
The company logo is the first response to the question: Why I am better than the rest?. Having a logo that will impress and seduce is the key to better and faster access to our potential customers.
Impress through the brand gives respect and confidence in our product. It is possible that a logo that does not respect this rule can make a good impression. The originality of the company started in the logo, so an original logo is a competitive advantage.
So, when we will design two possible ways: we can make a logo out of the ordinary and may end up being appreciated as a new construction with respect to the company he represents, but in turn can be seen as an element that stands out in the world of logo design and empowers us as designers.
Rule 7: The logo should be simple
Everything in life can be solved with a kiss (kiss), kiss design is to “Keep it simple and stupid” (Keep it simple, stupid). The author believes that the most important rule and the conclusion states that: in many cases the simple things explain and contain the message better than those complex.
In my case I happened to want to cover a lot in a single logo, and when I finally removing items that I find the idea that was originally created in my head. It is a fascinating process that anyone engaged in the design, should stop doing. No it would brand of magic, but it looks pretty. Always be sure to open up the options and styles, play with typography usually also very helpful. I hope you find it useful.