If you’ve spent several days thinking about the perfect brand name for your business, but have not found one that convinces you, for sure you are not using an efficient methodology.
Currently there are some key techniques that use the most powerful companies in the world to create powerful brand names. In fact corporate communications teacher Joan Costa, mention these techniques in his book “Corporate Identity.”
Then we will show you 5 powerful techniques to create a powerful brand name that stands out over others introduced positively managing the memory of your audience. This definitely will help to enhance your brand image.
This technique aims to make people feel excited and attracted to view particular brand name. This is achieved by means of the relationship between the mark and attributes or benefits which are linked to this. In other words, you must associate your name with the concepts that you want to project to your audience with your brand.
If you use this technique I recommend you follow the following steps:
1. Identify your audience desires you have in front of their problem or need.
Example: You are selling a product to quit smoking. Your greatest desire is to leave the public service to improve their quality of life
2. Once you identify these desires, relate directly with your brand name.
Example: Nicotine causes addiction to cigarettes, this related to the increased desire for a smoker could result in the brand name of a product called. NicoNot
Other examples of brand names created by Evocation are:
This technique is based on the maximum amplify the qualities of your products and the benefits they offer. By doing this you will get as a result of brand names that evoke true gigantism managing to create a high-power and universality.
Some examples of brand names created by amplification are:
This technique is commonly used to create brand names of companies characterized by seeking the common good such as cultural institutions, foundations, health centers, investment companies, insurance, food etc.
To achieve a reliable name make sure this is sober and this is directly related to safety and care you want to project.
Some examples of brands with reliability are:
This is one of the most used techniques and is based on the combination of different concepts to enhance the effect of the name.
Example: The brand name of orange juice cifrut is a combination of the word Citrus and fruit.
I invite you to implement some of these techniques to create your brand name as well will ensure professional results. This will be the first big step for a brand that will catapult your business directly to success. I assure you.
If you have any questions regarding this item, or on how to enhance your brand image, you are welcome to leave a comment. I’ll gladly help you resolve your concerns.